Lead nurturing and marketing automation with Mautic
Keep prospects moving when they are not ready for a sales conversation yet.
Many people enquire, download information or attend an event without buying immediately. With Mautic, we set up relevant email sequences for contacts you are allowed to email. Sales receives a signal when a personal next step makes sense.
Assess your nurturing opportunityExisting prospects need a useful next step. We first check which contacts may be emailed and where a sequence would actually help.
When lead nurturing makes sense
- You have contacts with documented permission for the planned email communication but little structured follow-up.
- Everyone receives the same message although interests and buying times differ.
- Sales cannot see which contacts become active again or when a personal approach is useful.
- Campaigns run technically, but delivery, responses and handovers are not reviewed regularly.
If you receive very few new contacts or customers usually buy immediately after their first enquiry, a complex nurturing sequence may not be economical. We check that before setup.
What we build with Mautic
We connect Mautic to the relevant contact or CRM system, review data fields and permission status, and set up two useful segments with suitable email sequences. Simple lead scoring and a defined sales handover make responses actionable. Delivery problems, unsubscribes and errors have a clear review process.
From contact base to measurable sequence
- We review contact sources, permissions, audiences and previous campaigns.
- We define a useful next step for each segment, along with sending rules and exclusions.
- We build two sequences, test delivery and CRM handover, and request approval before launch.
- Each month we review delivery, engagement, qualified replies and sensible changes.
Pilot package and ongoing support
€1,690 setup + €690 per month, excluding VAT. The package includes a Mautic connection, two segment and email sequences, simple lead scoring, CRM handover and tests. Monthly support covers deliverability and data-quality checks, segment maintenance, one agreed sequence adjustment and response reporting. Hosting, email service and extra content or sequences are quoted separately.
The pilot starts only with contacts for whom the planned email communication is permitted. We check the specific permission and data situation before sending.
Which outcomes matter?
Open rates alone are not enough. We look at delivered messages, clicks or replies, qualified responses, sales handovers, conversations and orders. This shows whether the sequence supports buying decisions.
Frequently asked questions
Do we need to use Mautic already?
No. We first check whether Mautic suits your systems and existing contact base.
Can we import old purchased lists?
That is not a suitable starting point for this package. We work from a reviewed contact and sending basis.
How much content do we need?
Two clear sequences with a useful next step for each segment are enough to start. Additional content production is scoped separately.
What happens to your existing leads today?
Tell us the size and origin of the contact base you may email, which CRM you use, whether you have existing sequences and where prospects currently drop out. Feel free to include your budget range.